Whimsy & Spice was founded in Brooklyn, New York by the husband and wife team of Mark Sopchak and Jenna Park who combine their skills and more than 20 years of experience in culinary arts, branding and graphic design to produce a distinctive line of handmade cookies, marshmallows and other sweets.
In April 2008, Whimsy & Spice launched their business at the first ever Brooklyn Flea in Fort Greene with 3 shortbread flavors, 2 different kinds of marshmallows, 2 biscotti, a brownie, and a sampler gift box. Three weeks later they began shipping their products beyond the NYC area. Now in business for nearly 10 years, they have shipped cookies and other sweets to every state in the US. They have been featured on national television on the Martha Stewart Show, The Rachel Ray Show, the Cooking Channel and have been covered by the Wall Street Journal, New York Magazine, Real Simple, Food & Wine, Bon Appetit, Saveur, and The New York Times.
Mark developed a love of spices early on in life. Even at the young age of eight, he was taken by the savory spiciness of the scents emanating from street vendor stands during his time living in Yemen as a child. He later discovered the complexity of both Thai and Indian cuisine while living in his home state of Washington and sought to recreate the flavors in his own kitchen by making his own curry paste, curry powder and garam masala blends. While working as a Pastry Chef in the kitchens of NYC restaurants for more than 14 years, the spices from his early culinary experiences naturally made their way into his desserts, which always focused on unique and sometimes unexpected combination of flavors. Mark previously served as the Executive Pastry Chef at the Central Park Boathouse Restaurant for 5 years before founding Whimsy & Spice in 2008.
Jenna is an award-winning art director and designer, a native New Yorker and an avid photographer who freelances with various design agencies and tech start ups in New York City. She has designed for clients such as Storm King Art Center, Calvin Klein, the Smithsonian Photography Initiative, UPenn Medicine, Harvard Graduate School of Design, NYU School of Medicine and the Fundación Cisneros. Her design work has won several awards including The Webbys and SXSW Interactive Competition. Her discerning palate and distinct eye for elegant and clean design leads all of the company's branding and creative efforts. She is responsible for the company's marketing, package design, website design, styling and product photography.